dora Ms. Dora Hoan, Founder of the Group, graduated from Nanyang University in 1975 with a bachelor’s degree in History. Her phenomenal journey to entrepreneurial success started the day she came to know and enkindled a passion for direct selling 40 years ago. Dora has since developed expertise in both direct selling and corporate management. During this period, she continued her further study and graduated with an MBA.

As Group Managing Director, Ms. Hoan oversees and leads the Group’s management and business development direction. Her expertise in direct selling and visionary strategic thinking has dramatically scaled Best World from a homegrown business into an established Asian enterprise. Today, Ms. Hoan puts in huge efforts into driving the Group’s vision and plan for global expansion.

With the same entrepreneurial spirit, Ms. Hoan also takes active leadership roles in various associations and grassroots organizations. During her tenure as ASME President, she collaborated with “Lianhe Zaobao” in initiating the Singapore Prestige Brand Award (SPBA). This pioneering effort has significantly increased awareness of Singapore society on the importance of branding for business success.

In 2014, Ms. Hoan was conferred the Public Service Medal (PBM) at the 2014 National Day Awards.

In 2018, Ms. Hoan was appointed Co-Chairman of SPBA China Committee which spearheaded the launch of SPBA Lianhe Zaobao Prestige Brand in Shanghai, China.

Throughout the years, Ms. Hoan received numerous entrepreneur awards and various recognition across the regions

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Ms. Dora Hoan Sharing on Entrepreneurship





doreen Ms. Tan is one of the founders of the Group. With 35 years experience in this industry, she has a rich professional knowledge of beauty and nutrition. She holds a degree in Applied Nutrition from the American Academy of Nutrition.

Her extensive knowledge, combined with her deep understanding of consumers’ needs, have led her to serve as the Group’s key product specialist.

She heads all product related functions in the company such as product development and product training. Ms. Tan also imparts her expertise through seminar trainings and counselling services.

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